Common Inputs

InputNotes
Brand, product, or topic namePrefer the official English name when available
IndustryRequired when creating a knowledge space
English keywordsUsed for social discovery; CJK keywords may be dropped by upstream search logic
PlatformsDefault 7 platforms; Reddit and Threads can be added
Page count1 to 10 pages; more pages increase coverage, time, and cost
CompetitorsUsed for full brand onboarding and competitor comparison

Input Principles

PrincipleNotes
Prefer official English namesUse the official English brand or product name when available to reduce mismatches
Keywords must be EnglishCJK keywords may be dropped by upstream search logic; translate Chinese topics into English first
Reuse before creatingIf a relevant knowledge space already exists, refresh it instead of creating a duplicate
Choose page count by questionMore pages increase coverage, collection time, and point cost
Confirm before creatingBefore creating a knowledge space or starting collection, confirm industry, platforms, keywords, pages, estimated points, and estimated time

Supported Platforms

VOC Insight MCP covers only supported public social and review platforms outside mainland China1.

Default selected platforms:

tiktok, instagram, youtube, x, facebook, pinterest, trustpilot

Optional platforms:

threads, reddit

Amazon Reviews is handled through the full brand onboarding flow and requires ASINs or Amazon product URLs.

Unsupported Platforms

China-based social media platforms are not supported. Xiaohongshu, Weibo, LinkedIn, and any platform not listed above are outside the supported scope.

Notes

1 This social analysis service is intended only for compliant public social-media and review-data analysis for global brands in markets outside mainland China, for the purpose of supporting global brand and product growth research. Customers are responsible for ensuring their use complies with applicable laws, regulations, and platform rules. Pangolinfo provides only the necessary data access and analysis capabilities and is not responsible for third-party data content or the results of reports generated from such data.