Pricing
Pricing rules for VOC Insight MCP.
VOC Insight MCP has three types of operations, each billed differently.
| Operation | Billing Rule | Notes |
|---|---|---|
| Generate or update a report | Billed by data collection volume | Cost is calculated from the volume of data actually collected. See the data collection pricing rules below. |
| Browse reports, view data, view charts | Free | Everything in a generated report can be queried for free and consumes no points. |
| AI deep follow-up | 600 points / query | Runs AI deep follow-up over all the data in the current report (without re-collecting data), combining business knowledge, analytical frameworks, and best practices to produce more business-valuable conclusions. |
| Persona generation | 99 credits = 59,400 points / run | Asynchronously generates or regenerates the persona report; confirm the cost first and do not duplicate an active run. |
| Persona interview | 1 credit = 600 points / request | ask_persona and ask_all_personas are billed per request; ask_all_personas is not multiplied by persona count. |
Collection Pricing
Collection actions include:
| Factor | Meaning |
|---|---|
| brandCount | Knowledge space usually counts as 1; full brand onboarding may include competitors |
| weightedChannelUnits | Standard social channels = 1, Threads = 1, Reddit = 2 |
| keywordCount | Actual effective English keywords |
| pages | 1 to 10 pages |
Examples
| Scenario | Formula | Points |
|---|---|---|
| Minimum collection | 1 × 1 × 1 × 1 × 12 | 12 |
| Quick knowledge space | 1 × 4 × 12 × 3 × 12 | 1728 |
| Default knowledge space | 1 × 7 × 12 × 10 × 12 | 10080 |
| Default + Reddit | 1 × (7 + 2) × 12 × 10 × 12 | 12960 |
| Standard VOC report | 4 × 7 × 12 × 10 × 12 | 40320 |
AI Deep Follow-up Pricing
Each successful AI deep follow-up reply is billed at 600 points. AI analysis is billed per query, independent of the amount of data analyzed. Failed analysis is not billed. Raw data queries, metric reads, and quick summaries are free.
The async deep follow-up (report_follow_up_analysis_async + wait_for_analysis) is billed identically to the sync version: starting it is free; you are billed 600 points only at the moment a poll returns done (a successfully produced report). Failure, edge-gateway timeouts, and job-not-found are all free, and repeated polls of the same job are never double-charged.
If you just want a social VOC report, prefer the free get_social_voc_report_kit first (the default first choice for reports, not billed); use report_follow_up_analysis when you need an extra free-form deep strategy conclusion. See Report Types.
Persona Pricing
generate_persona_voc is asynchronous and should be called only when no persona report exists, or when the user explicitly requests regeneration and confirms the cost. Use get_persona_generation_progress to check it. Persona overview, section drill-down, starter questions, and interview summaries are free. In ask_persona, omit personaId for analyst mode and provide it for first-person simulation; both modes are billed per call.
Free Scope
The following actions are free:
- Account and context lookup.
- Collection plan generation.
- Listing existing brands.
- Checking collection progress.
- Diagnosing data readiness.
- Reading metrics, posts, sentiment, competitors, and risk alerts.
- Quick brand summary.
- Generating the social VOC report kit (
get_social_voc_report_kit, the default first choice for reports; assemble HTML locally). - Error explanation.
- Persona overview, section drill-down, generation progress, and starter questions.
- Persona interview summaries.
Billing Moment
Collection tools are billed after the collection request is accepted and a job is returned.
Rules:
- Failed collection request: not billed.
- Accepted collection request: billed by estimated points.
- Completion with few or zero posts does not automatically refund the collection.
- If a relevant brand or topic already exists, refresh it instead of creating a duplicate.